Transactions, Licensing and E-commerce
- Intellectual Property
- Transactions, Licensing and E-commerce
- IP Litigation
- Trademarks, Copyrights, Marketing and Advertising
Schwabe helps companies monetize intellectual property and protect their business from online predators.
Our attorneys advise clients regarding Internet/e-commerce advertising and marketing.
We work with clients to develop terms and conditions of use, subscription agreements, privacy statements, copyright infringement policies, sales terms, and related policies for client e-commerce, SaaS, and other websites. We prepare specialized agreements, such as iOS application end-user license agreements, related to the licensing, use, and distribution of web-based and mobile applications. Our attorneys also develop and negotiate a host of agreements relating to the protection of intellectual property, including trademark, patent, and content license agreements; confidentiality and nondisclosure agreements; data hosting agreements and similar agreements involving the exchange and storage of consumer data; software, website, and product development agreements; distribution and reseller agreements; and numerous other related agreements.
We regularly review client website content, ad campaign content, and similar marketing materials for compliance with the FTC Act and guidelines. We also provide advice regarding required disclosures in social media campaigns, as well as draft and negotiate sponsorship and endorsement agreements on behalf of our clients.
Our attorneys provide consultation regarding compliance with state laws pertaining to promotions, such as sweepstakes and contests. We draft Official Rules for such promotions and help clients register such promotions with various states when required.
We also advise clients how to comply with various e-commerce and online marketing laws and regulations, such as the CAN SPAM Act, California’s Shine the Light Law, the Children’s Online Privacy Protection Act, and various other privacy laws.
Resources & Ideas
- Alexandra BodnarAssociate
- Michael CohenShareholder
- Joanna LeeOf Counsel
- Brenna LegaardIndustry Group Leader
- Yvonne TingleafShareholder