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Trademarks, Copyrights, Marketing and ‎Advertising


Schwabe provides a full array of services to help industry leaders, growing businesses and start-ups establish and manage strong domestic and international trademark portfolios.

We regularly advise on the selection and protection of business names, domain names, trademarks, service marks, slogans and trade dress. In particular, we handle:

  • Clearance, registration and enforcement
  • Oppositions and cancellation proceedings
  • License, co-branding and other agreements

We counsel clients on copyright issues for all types of materials, including traditional print, music, art and sculpture, databases, and digital content. Clients regularly call on us to assist with registration, counseling, licensing, ownership transfers, and infringement demands and other disputes.

We also have significant experience litigating trademark and copyright cases, but are equally adept at resolving these disputes without the expense and delay of litigation whenever possible.

Ensuring compliance for marketing campaigns

Our clients seek our advice on their website and ad campaign content, product packaging and promotional materials, and similar marketing materials. We help ensure compliance with Federal Trade Commission guidelines and applicable state and federal laws. We also provide advice on required disclosures in social media and other marketing campaigns. In addition, we draft and negotiate sponsorship, endorsement, and influencer agreements on behalf of our clients and advise on state laws that govern sweepstakes and ‎contests, including drafting Official Rules and registering promotions with various states when required.


  • Led trademark clearance and protection for SureID’s corporate rebranding of Eid Passport to SureID.
  • Handle domestic and international trademark clearance, enforcement and portfolio management for Benchmade Knife Company. Provide counsel on anti-counterfeiting, product endorsement and sponsorship agreements, and domestic and international distribution agreements.
  • Serve as local counsel to Tenza Trading Ltd. in trademark infringement matter seeking to enforce the client’s rights in its premiere trademark against a cybersquatter. 
  • Represent a large supplier of gardening supplies in trademark and trade dress litigation to protect its distinctive trademarks and branding.

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A full-service powerhouse in this neck of the woods, Schwabe keenly recognizes the asset potential of intellectual property and has sculpted a robust soft IP and patent practice to help maximize the gains of its illustrious client base.

A replete knowledge not just of trademarks but also of marketing and advertising law enables it to execute holistic solutions to any brand-related conundrum.
—World Trademark Review 1000