Yvonne E. Tingleaf
Yvonne Tingleaf brings both legal experience and a client-side perspective to advising on intellectual property protection and Internet matters. In addition to representing clients at Schwabe, she previously worked as an in-house counsel responsible for trademark portfolio management and licensing.
Protecting and leveraging trademarks and copyrights
Yvonne helps clients protect domestic and international trademarks and copyrights by searching and clearing trademarks, prosecuting domestic and international trademark and copyright applications, developing and maintaining worldwide trademark portfolios, and enforcing intellectual property rights. In addition, she drafts and negotiates agreements for trademark, software, technology and content licensing; software, website, and product development; website and data hosting; distribution and resale; and sponsorship and endorsement, among others.
Experienced counsel on website content and promotions
As a former Associate General Counsel for a public relations firm, Yvonne is deeply familiar with the issues that arise around online marketing and promotions.
Yvonne assists clients with Internet advertising and marketing claims and required disclosures, and reviews client website and promotional content for proper marketing claims and compliance with Federal Trade Commission laws and guidelines. She ensures clients are in compliance with state laws pertaining to promotions, such as sweepstakes and contests, and drafts official rules for these promotions and registers the promotions in various states when required.
"I am so thankful for Yvonne Tingleaf’s advocacy and counsel. She gets me directed to the right folks when something out of the ordinary pops up and was instrumental in getting us prepared, well before others, on GDPR compliance."
-Global Inventures Inc
“Yvonne is responsive, accommodating, flexible, thorough and concise. She is excellent at raising potential red flags and outlining options and is candid about the best paths to take.”
- Manages a worldwide trademark portfolio of more than 300 trademark applications and registrations, covering over 130 countries, for a technology standards organization comprising the world's leading automotive, mobile communications and consumer electronics companies.
- Counseled and advised a large standards organization working in the area of Internet of Things technologies regarding domestic and international development and protection of its certification mark and association services mark; assisted the organization with an acquisition and advised regarding the transfer of intellectual property rights; drafted and negotiated agreements for software development, authorized test labs, test tool licenses, and related matters.
- Represented a well-known alcohol distributor in connection with operating a national sweepstakes with significant prizes and prize values, including working on official rules for the sweepstakes, registering the sweepstakes in various states, and negotiating agreements with vendors involved in the promotion.
- Represented a large food-service company in connection with the review of website content for proper trademark usage and proper marketing claims.
- Represented a standards organization in connection with the development of a complex member code contribution program and code licensing program.
Memberships & Awards
- World Trademark Review 1000, Silver Band (2020-2021)
Resources & Ideas
- March 11, 2016
Seminars & Speaking Engagements
“Internet of Things: Spotting and Responding to the Issues,” Willamette University College of Law Symposium, Effective Representation: Privacy and Data Security for Counsel (February 2016).
“Introduction to Trademark Law,” Willamette University College of Law (November 2015).
“Ethical Obligations Related to Cybersecurity and Use of Technology in Law Practice: What Every Attorney Needs to Know,” Oregon State Bar Technology Law Section CLE (February 2015).
“Current Developments Regarding Privacy on the Internet,” Oregon Law Institute Continuing Legal Education (June 2013).
“Copyright and Fair Use in Higher Education,” Marylhurst University (June 2012).
Current Developments Regarding Privacy on the Internet, Oregon Law Institute Continuing Legal Education Publication
- Oregon State Bar, Intellectual Property; Computer & Internet Law; and Antritrust, Trade Regulation and Unfair Business Practices Sections, Member
- International Trademark Association, Member
- Willamette University College of LawJuris Doctor degree, cum laude (2005)
- Seattle Pacific UniversityBachelor of Arts degree, magna cum laude (2002)
Oregon State Courts
United States District Court, District of Oregon