Mike Cohen

Industry Group Leader

How I represent clients at Schwabe

As the leader of Schwabe’s Consumer Products, Manufacturing, and Retail Industry Group and as a Shareholder in our Intellectual Property ‎Department, I am part of a talented team of lawyers dedicated to serving Pacific Northwest consumer products, manufacturers, and retailers. With ‎more than 20 years of experience in brand management and protection, particularly in the outdoor and athletic, and food and ‎beverage industries, I offer strategic advice to clients regarding the selection, registration, and enforcement of trademarks in ‎the United States and worldwide, copyright protection and enforcement; anti-counterfeiting strategies; internet domain name ‎disputes; the transfer and licensing of intellectual property rights; joint development agreements; IP due diligence for mergers ‎and acquisitions; and entertainment, media, and advertising law, including advising clients on advertising and promotional ‎campaigns, marketing contracts, sponsorship agreements, influencer agreements, and celebrity endorsements.‎


“A full-service powerhouse in this neck of the woods, Schwabe Williamson & Wyatt keenly recognizes the asset potential of intellectual property and has sculpted a robust soft IP and patent practice to help maximize the gains of its illustrious client base. A replete knowledge not just of trademarks but also of marketing and advertising law enables it to execute holistic solutions to any brand-related conundrum. In the driving seat is Michael Cohen, who is equal parts deft strategic counselor and ‘aggressive enforcer.’ Whatever the task at hand, he ‘gets brilliant results.'” – World Trademark Review “All-around superstar” Michael Cohen inspires and motivates his colleagues and makes in-house counsel look great. “Exceptionally smart, easygoing, and non-adversarial, Mike is rightly adored by his clients.” Best described as a brand strategist, Cohen is a leading light when it comes to prosecution, enforcement, and IP monetization. – World Trademark Review 1000

Chambers & Partners USA, client highlights

“Michael is terrific and gives good, practical business advice.”

“Michael is very practical, very business-minded, and able to get you what you need efficiently.”

“Michael approaches issues with judgment, thoroughness and seriousness while maintaining good humor and outlook to help carry the team through.”


  • 20 years of experience in global trademark portfolio management, counseling, clearance, prosecution, enforcement, licensing, and litigation; technology transfer; IP due diligence for mergers and acquisitions; internet/e-commerce counseling; domain name recovery; and entertainment, media and advertising law.
  • Currently responsible for over 2000 active domestic and international trademarks.
  • Clients range from internationally-recognized sportswear, footwear and apparel brands, to food and beverage products, to financial services and technology companies.
  • Named to the World’s Leading Trademark Professionals list, as published by the UK-based World Trademark Review.


  • University of Oregon, School of Law, Juris Doctor degree (1996)
  • University of Chicago, Bachelor of Arts degree in Political Science (1989)


  • Oregon State Courts
  • Washington State Courts
  • U.S. Court of Appeals - Ninth Circuit
  • U.S. District Court - District of Colorado
  • U.S. District Court - District of Oregon
  • U.S. District Court - Western District of ‎Washington
  • U.S. Supreme Court


  • Intellectual Property Sections of the Oregon and Washington State Bars, Member
  • American Bar Association Forum on the Entertainment and Sports Industries
  • International Trademark Association, the American Intellectual Property Law Association, Member


  • World Trademark Review 1000, Gold Band (2012-2022)
  • Recognized by The Best Lawyers in America®, Copyright Law, Intellectual Property Litigation, and Trademark Law (2012-2024)
  • Ranked for Intellectual Property Lawyers in Oregon, Chambers USA (2018-2023)
  • Selected to the Oregon Super Lawyers List, Intellectual Property (2006-2023)
  • Received the designation of Oregon Copyright Lawyer ‎of the Year, Best Lawyers (2016)

Outside Interests

Spending time with family, enjoying live music, skiing and sailing.

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